Behind the Backlash

The technology sector is wrestling with how to respond to growing opposition to the AI buildout. Billions of dollars of projects have been blocked or stalled, and opposition groups are multiplying across the US and Europe.

Who opposes data centres and why? What concerns are really driving the backlash, and what can be done about it?

We surveyed over 6,500 registered US voters nationwide, with boosts in five states where the buildout is taking place and key elections are being fought. The findings point to a clear path forward, including the messages most likely to move public opinion.

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